Winning Mantras for Women Entrepreneurs to Achieve Success -
Women in India are a manifestation of strength (Shakti), knowledge
(Saraswathy) and Lakshmi (Prosperity). Over the years, women have proved
their mettle in every sphere of life. From performing the role of
efficient homemakers, women have historically grappled to be in powerful
positions in the society- politics, business, technology and arts.
As
Gandhiji aptly stated, "Intellectually, mentally and spiritually, woman
is equivalent to a male and she can participate in every activity",
women have proved to become trendsetters and game changers in the field
of entrepreneurship too.
The last three years have witnessed phenomenal growth in women
entrepreneurship with a lot of successful women led start-ups. With the
right idea, investment and rigorous work, many women entrepreneurs have
embraced entrepreneurship and established their own successful ventures
in the country.
On the occasion of International Women's Day,
Five successful women entrepreneurs have shared tips for women
entrepreneurs in the country.
Meghna Peer, Co-founder and Director Sales, Aurelius Corporate Solutions-
Being an entrepreneur in the tech space who is focused towards
expanding the business, I stand as a tech-commercial person. Fund
raising being one of my key focus areas, I have observed that fund
raising for a female founder/ co-founder can be more challenging.
I
would suggest my female peers to do proper homework before heading
towards an investor meeting. It is important to be well prepared for all
the questions about the company's vision, expansion and utilization of
funds. While VC/ seed funding is important, women entrepreneurs should
not overlook the option of crowd-funding. There are plenty of angel
women investors who are looking at encouraging women entrepreneurs;
studies too have shown that women investors are twice likely to invest
in women led-startups. Every woman entrepreneur needs to focus on
networking as it provides access to the right resources. More networking
leads to getting access to powerful individuals which might ultimately
lead to more funding opportunities.
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